Video content marketing is a field explored by SMEs and large organizations. However, many firms fail to recognize the brilliance of this form of digital marketing. Companies that have realized its importance have started investing heavily in visual content marketing.
There are many kinds of visual content marketing strategies. A few of them include explanatory videos, presentations, vlogs, tutorials, product reviews, interviews, live streams, recorded live streams, testimonials, infographics, and ads.
Additionally, ten important video content marketing statistics will help in building the right strategies for a company. A few of these include increased video content demand, impeccable marketing tool, prevails in social media engagement, etc.
10 Mind-Blowing Visual Content Marketing Statistics of 2021
● At least 100-Minutes of Average View Duration per Day
According to social films, UK citizens would consume at least 100-minutes of content every day in 2021. Also, as per Cisco, the global mobile video consumption would increase by 17-fold by 2022.
The time spent watching videos is growingly increasing globally, especially in the US, Saudi Arabia, and Turkey. Moreover, 25 to 34-year-old people watch the maximum online videos. Besides this, males have a 40% higher duration than females.
● 87% Consumers Demand Video Content from Brands
According to an annual survey, 87% of video marketers provided positive ROI affirmations in 2020. It is a significant increase from 15% in 2015. Therefore, it signifies better video usage as a marketing tool along with its tracking and quantifiable results.
In 2018, HubSpot reported that 54% of consumers want more brand based visual content. Influencers have increased their participation to meet the increasing demand. Unfortunately, the tendency for audio and written content is also decreasing for the same reason.
● YouTube is the Most Famous Video Content Source
As per the UK Web Host Review, 83% of global users prefer watching videos on YouTube. The report’s statistics also stated 67, 39, 24, 18, 17, 13, 8, and 3 per cent. These were for Facebook, Netflix, Instagram, Amazon Video, Twitter, Snapchat, Hulu, and others.
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● 64% Consumers Make Purchases Post Watching Visual Content
Tubular Insights stated in 2017 that 64% of consumers made product purchases after watching a video. It further informed that consumers watched branded social visuals. The results for Animoto survey of a thousand people and 500 marketers since 2m7 July 2016.
Therefore, companies attain brand awareness, sales, and trust on social media with visual content marketing. Tutorials and explainer videos remain the top two popular end-user visual content formats.
● Video Marketing May Get Affected Due to the Ongoing Pandemic
Wyzowl tweeted that 60% of marketers may affect their video marketing budget in 2021 due to the ongoing pandemic scenario. Seven of ten might increase their budget, whereas the remaining three might diminish it.
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● COVID-19 Increased Consumer Video Content Consumption
As per Wyzowl, COVID-19 has impacted visual content consumption of 68% of consumers. 96% of them have reported an increased watch time. The trend is more likely to continue in the ongoing year.
HubSpot states that 91% of marketers have incorporated more longing towards videos due to the pandemic. 76% of marketers reported more likeliness of using videos, and 26% opposed it for 2021. However, this only account for 40% of total video marketers
● 70% Millennials Don’t Watch Videos Horizontally on Mobiles
According to Ad News, 70% of millennials don’t switch their videos horizontally on mobiles. Marketers have started noticing this fact and adhered to visual strategies accordingly.
Moreover, the 2018 Animoto states that 73% of marketers develop different content for various platforms. The shift was drastically due to the result of SnapChat stories popularity in 2017.
It is also due to the Instagram IGTV introduced in July 2018. The same year Instagram achieved one billion users due to the new video viewing platform. It even introduced the audience to longer duration videos with a maximum capacity of 60-minutes.
Another Animoto article stated that 26% of consumers might not finish video watching if it requires turning horizontally.
● Visual Attention Span Reduced to 2.7 Seconds
MarketingMag published an article in November 2018 which clarified that marketers have no longer than 2.7 seconds to create engaging content. The new tactic helps to increase the popularity of short videos.
The engagement is also increasing by sharing them on social platforms. The shift came due to the new storytelling methods introduced by brands. It is helping companies to communicate with consumers engagingly.
● Social Media Video Ad Consumption Increases by 46%
According to a 2018 Animoto article, 46% of consumers have increased video ad consumption on social media than on television. Moreover, of these consumers, 57% include millennials.
Furthermore, 45, 31, 30, and 21 per cent discover brands through company adverts, friend recommendations, Facebook groups, and influencer sponsored posts. Therefore, many marketers have engaged in exploring visual marketing tools, especially videos on social media.
● 96% Consumers Explore Explainer Videos
Wyzowl tweeted that 96% of consumers watch explainer videos for better product or service understanding. 84% audience also attains a conviction of availing a product or servicing post watching the visual.
The same 2018 Wyzowl survey stated that eight of ten users purchased an app or software from the website after watching a brand video. Therefore, the buyer’s journey incorporates a visual marketing experience.
● Other Visual Content Marketing Statistics
Animoto even states that 39% of users may not watch upcoming brand videos if it incorporated a negative mobile experience. It specifically adheres while viewing any brand video.
As per HebergementWebs, 49, 22, and 19 per cent of marketers believe visual content a vital, important, and unavoidable part of marketing strategy. Infographics rank fourth under highly usable visual content marketing.
Social media survey of 250 stories revealed that 70% of people preferred watching on Facebook than Instagram and SnapChat. Brands have significantly increased their awareness through Instagram stories.
There are more than 500 million Instagram accounts that publish stories every day. Also, four million businesses engage in stories, and the result for increased engagement is more than 58 per cent.
According to the 2020 Social Media Today article, there are almost 800 million Instagram users with active accounts.
According to Cisco, the projected percentage of video-internet traffic would account for 82 per cent. Moreover, BloggingX states that 57 per cent of marketers engaged in live videos in 2019. Ninety per cent of Twitter videos get played on mobiles.
As per HubSpot, the most widely used content in 2020 for increasing engagement was social media image-based posts. Moreover, Venngage 2020 article states that marketers increased usages of visual content by 10.5% between 2018 and 2019.
Another Hootsuite, 2020 article states that 55.6 and 22 per cent of Facebook posts include photos and videos. Venngage noted in 2020 that 37% of marketers might automate visual content creation process, especially infographics. They might incorporate this practice for creating multiple designs.
Conclusively, visual content marketing’s top priorities include videos, posts with images or photos, stories, and infographics. However, the ranking might differ based on social media platforms.
A few popular visual marketing platforms include LinkedIn, Pinterest, Twitter, YouTube, and Facebook. Brands or companies need to decide the best platforms before developing a strategy.
Marketers can find the most suitable platform by researching competitors, understanding company objectives, and finding the maximum target audience. Content marketers can make the best use of these statistics to develop better visual content marketing strategies for 2021.